Prepared for Dr. Ryan Ramos · Ageless Health & Aesthetics
The new site is already built. This is the machine that feeds it.
You said the current site feels old, slow, and like a brochure, and that things are falling through the cracks. We didn't send a quote; we built the replacement. It's live on a private staging link, and it's the first piece of a foundation that gets every integration, automation, and handoff sealed before any marketing fire gets lit. Fire into a leaking system just burns money faster.
Exhibit A · Already built
74 pages. Five templates. Your photography, your logo, your results.
Every procedure you sell has its own conversion page with pricing, financing math, real before-and-afters, and your written-quote promise. Explicit clinical photos ship blurred behind a tap-to-view guard. The old site's URLs all 301 to their new homes, so nothing you rank for is lost.
- 38 procedure pages on one template system improve the template once, every page gets better
- 12 city-variant pages for Orlando & Tampa local search each new ad landing page is one data record, not a build
- Full 301 redirect map from the current site your Google rankings migrate with you
- Your real patient photography, matched procedure-for-procedure sensitive results blurred until tapped; compliance by default
- Storefront, lobby, portrait & script logo integrated same brand, faster body
- Static pages: no WordPress, no page builder, nothing to hack loads in a fraction of the current site's time
Exhibit B · Under the hood of the current site
We audited what's running today. It's costing you.
Two separate Google Tag Manager containers fire on every page, both carrying Ads conversion tags for the same account. Conversions are at risk of double-counting, which quietly miscalibrates your ad bidding.
Meta conversion tags found across all 118 pages. Any Facebook or Instagram presence runs blind: no conversion signal, no retargeting audiences being built from your own traffic.
Tags sitting paused inside your main container. Someone started a cleanup and never finished it.
Is when men's-health enquiries arrive. The audit found no call tracking anywhere on the 118 pages: nothing records which calls come in, when, or whether anyone picked up, and nothing catches the ones that land after close. Those leads book with whoever answers first.
Exhibit C · The machine next door
This system already runs at Atlas. You've seen it work.
Nothing in this proposal is theoretical. It's the same infrastructure we operate next door, where your practice delivers the medicine.
Closed-loop attribution wired end to end at Atlas: every sale traces back to the click, call, or email that produced it. That is the whole point, because it is what turns cost per showed appointment and cost per case into measured numbers on your report instead of an agency's estimate. It is the metric we ask to be judged on here.
How long the Atlas relaunch took to cut acquisition cost roughly in half at the lead stage, with pipeline stages feeding Meta's delivery engine. We report that number. We never headline it. Cost per lead is a leading indicator; cost per showed appointment and cost per case are the scoreboard, and yours begin the first month matchback data exists.
The identification rate we plan and price against, set deliberately below what the intent-data pilot at Atlas actually measured. We would rather beat a number than defend one. That is an identification rate, not an email list: resolutions go straight to work as retargeting and ad audiences, and only the slice that clears identity matching and mailbox validation is ever emailed. Here, the same engine powers Traffic Revival.
The conveyor
Three layers. Each one feeds the next.
A fast site with nothing behind it is still a brochure. The order below is the pipeline a prospect actually travels.
Capture
- Conversion pages per procedure
- Text-first privacy for men's health
- Written-quote promise + financing
- Case library as proof engine
Respond & retain
- AI voice + text agent, <60s, 24/7
- Missed-call text-back
- Reviews engine after every visit
- Email + 90-day database revival
- Pipeline stages, no-show recovery
- Monthly matchback attribution
Multiply
- One funnel per core offer: girth, awake lipo, non-surgical BBL
- Quiz intake + financing-first pricing
- Anonymous Traffic Revival: identified visitors worked by gated email and ad audiences
- In-market audiences synced to Meta
The offer
Three ways to switch it on.
The site goes live. Nothing answers the phone.
- New site live on your domain, redirects in place
- Tracking consolidated: one container, no double-count
- Forms wired into your CRM
- No voice agent; after-hours calls still die in voicemail
- No reviews engine, no reactivation, no reporting
Everything above, plus the machine that answers, books, and proves it.
- AI voice & text agent on every missed call in under 60 seconds, nights and weekends, with a written SLA
- Reviews automation after every appointment
- Email campaigns + 90-day database reactivation
- Social publishing from one calendar
- Pipeline stages + no-show recovery in your CRM
- Monthly matchback: cost-per-showed-appointment, cost-per-case
- All site edits & content updates included
- Monthly operator session + SOP library: you're taught the system as it's built, not locked out of it
Core, plus Layer 3 switched on and paid traffic managed against it.
- Everything in OS Core
- Dedicated funnels for your three core offers: girth enhancement, awake lipo, and non-surgical BBL. One built per month, each with quiz intake, and each taught as we build it
- Anonymous Traffic Revival: around 3 in 10 visitors who leave without booking resolve to a named household, even though they never touched a form
- You get two numbers, not one. Identification is the large one. Email eligibility is much smaller, because only records that clear identity matching and mailbox validation are ever emailed. On our own audited pilot that was under 2% of raw resolutions
- That is why email volume comes from a licensed in-market audience for your metro, where roughly 19% ends up emailable
- Everything that fails the email gate is inventory, not waste. Retargeting and Meta custom audiences are included here. Household channels like direct mail or connected TV stay open to you as a separate scope
- A $497/mo system on its own, included here, with 5,000 identifications a month
- In-market intent audiences synced to your ad account daily
- Paid ads managed end-to-end
The anti-agency clause
You just spent months begging for control of your own website. Never again.
Your domain, your DNS, and the platform account you already hold. We do not build you a system you have to be let into. We work inside the one you already control, on access you grant us and can switch off the moment you decide to, with no notice and no reason given. Your site, your records and your patient list never sit behind a login only we hold.
The site's full source code transfers to you at launch. We hold it only until signature. After that, it's your asset, hosted where you can always reach it.
Every automation we build ships with a written SOP you keep. If we ever part ways: a 30-day documented handover, and everything keeps working without us.
A monthly operator session where we build in front of you and you drive. Autonomy is the deliverable. The retainer earns its keep on results, not dependence.
The math, in your numbers
One recovered case covers the month, with room to spare.
Every figure above uses the low end of your own posted ranges, not the top. And a recovered call is not a closed case: this is simply what one case that does close is worth against one month of fee. On OS + Growth at $2,950/mo the same case returns 1.1×, and break-even is 0.9 cases a month. And the fastest first win isn't new traffic at all. It's the patient list you already own. The 90-day reactivation campaign goes out in month one, before a single ad dollar is spent.
The ledger
Ageless only. Counted in the open.
Ageless and Atlas are separate businesses, and we price them that way. This ledger is the med spa, nothing else.
| Website build: 74 pages, photography integration, redirect map, tracking auditDelivered. Live on staging today. | $9,500 |
| Founding-partner creditBecause we build the flagship together | − $4,500 |
| Launch license: $2,500 at signature · $2,500 at launch | $5,000 |
Nothing on faith
The dashboard is the pitch.
During the launch sprint we switch on Traffic Revival for 14 days. You watch visitors who left without booking resolve into named households in a live dashboard, and you see the split in the open: what resolves, the gated slice that is safe to email, and the rest going to work as ad audiences. All of it out of traffic you were already writing off, before the first retainer invoice exists.
- Day 0
Signature
Launch license signed ($2,500). The staging link becomes yours to review, share, and mark up. The source code transfers at launch.
- Days 1–7
The cracks close first
Missed-call text-back on. Every lead source routed into one pipeline with enforced stages, so nothing arrives without a next step attached. No marketing fire until the plumbing holds water.
- Days 1–14
Sign-off sprint + Revival window
You confirm the flagged prices and claims page-by-page. Traffic Revival runs live on staging. Tracking consolidated to one container. Calendars, forms, and follow-up sequences built inside the platform you already run, and tested end to end.
- Day 14
Launch
DNS cutover, redirects live, rankings intact. The old site retires. Balance due ($2,500).
- Day 30
The OS is answering. Now we light the first fire
Voice agent on missed calls. Reviews engine running. First matchback report on your desk. And the first reactivation wave goes to your existing patient list, sent only once the system can catch what it lights.
And where this goes: every workflow we build here is documented as an SOP. The day you decide to teach this to other physicians, the curriculum is already written, and we deliver it together.